Website optimization can be done in two ways - the honest one (white hat) and the bad one (black hat).
White hat optimization refers to legal engine optimization tactics, approved by the search engines.
Black hat search engine optimization methods are way to deceive your way to higher website ranks. If the search engines find out that (and they mostly do), your site will get punished and thrown at the bottom of the search results.
Black hat actually means illegal methods of building links.
There are 2 parts of SEO - on-site optimization and off-site optimization.
On-site optimization refers to proper inter-linking of your site pages, domain name, page names, page size, optimization of HTML tags (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good search engine optimization and accounts for about 25% of your web site rank in search engines.
Off-site optimization represents to gaining proper links pointing to your web pages. The most essential thing about the linking is which website is the link coming from and what the anchor text is (it has to be relevant to your website content).
Let's suppose we have a website A, which is about dog training, and web site B, which is about earning cash, both linking to your website X, which is also about earning cash.
In both cases, the link's anchor text should be relevant to your website content and should contain phrases that you want to rank high for. Anchor texts like click or click here will be totally useless. As a matter of fact, anything other than your relevant words would be useless.
If we suppose that both websites, A site and site B, link to your web site, X, with relevant phrases (such as making money online), the link from page B has a higher significance than a link from page A, but both have value as they are relevant.
A link is considered a vote from one site to another. Google pagerank (Google's view of site's importance, is between 0 and 10) is another important element for rankings on Google. The higher the pagerank of the web site linking to you, the higher the link value in Google's eyes. You should get links from all relevant pages, not just high pagerank sites.
Actually, all links with relevant anchor text, obtained in a search engine-friendly way, are good for your site ranking. Never stop the linking process, even when you rank #1 on all search engines for your desired phrases.
There are a lot of factors search engines consider when they rank web sites, such as page sizes (should be less than 100 KB), domain age, quantity and quality of links, link age and many others. It could take years for your website to gain your desired search engine rank.
Search engine optimization is very time-consuming, but provides long-term results and is vital for any online company. If you need search engine submission or other guaranteed seo services, use an expert organic seo company to do the work for you!
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