Ranking Success Factors:- These specific factors are typically split into TWO primary areas, on Pages/site factors and Off site rankings. On page factors can be things similar to the Correct title tags, correct keyword density and so on. Off page factors consist of things such as the website speed, architecture and Backlinks. Backlinks are very likely the single biggest factor that effect a sites ratings.
Seo, is essentially split into two areas. Black hat seo and White hat seo. So what is the difference? They both achieve ratings and then they both result in profit. The key difference is that Black hat seo will get you website rankings quicker BUT there is a strong risk of the website getting penalized if Google discovers you may possibly have used virtually any techniques in contrast to its terms and conditions.
Although I have familiarity with both I would highly recommend use of White Hat Techniques only to get GREAT long term rankings. That is what a good SEO consultant London need to tell you.
Backlinks
Irrespective of who you speak with they will talk about backlinks. A backlink is a vote from another website to yours saying that they have found your site/page relevant and informative. The number of backlinks and also the quality of backlinks have a direct effect on your rankings, so backlinks are such a major issue. It is also the single biggest point which allows most business owners to be taken for a ride.
A backlinks can be acquired legally by hard work and expertise, or by spam. Spam backlinks hardly ever survive, and in best case do little to enhance your rankings and in worst case actually cause a ranking penalty. There is also a growing trend by more unscrupulous SEO consultants to sell backlink depending on the PR (page rank) of the particular link. PR was basically a concept that was initially introduced by Google to be a visual metrics for the important of the page/link, this public disclosure meant that it created a market for people purchasing high PR valuable links.
Noticing this Google stopped putting such a huge weighting factor upon the PR, but moved more over to the TRUST of the link. This factor is less known and hence people still stay with the old beliefs with regards to the PR.
Precisely what To Ask Your SEO consultant London?
You must ask the following question:-
What are the Three ways they will be able to enhance your Site RIGHT now. Any SEO consultant London really worth their salt will be able to identify three immediate actionable steps, that will either enhance your rankings and or functionality of your website.
What type of backlinks will they get in your case. Its no good saying we are going to do "Article Marketing" Ask them to be specific, have them outline a strategy. If they talk about numbers of backlinks get away quickly. The number of backlinks DO NOT decide how highly a site will rank. Ask them about ip diversity, ask them about what kind of LINK Velocity will they suggest for your site.
Exactly what Social impact can they get for your site. Some sites by nature do very well with social networks like facebook or twitter, but a social signal is very important these days. Websites with an active social marketing strategy are seen as proactive and fascinating their customers.
You are experts in your field, think of keywords in your own area that you think will get you the biggest traffic. Ask you SEO Consultant London of the keywords that they think you should rank for? Check if the two match?
In case you are still interested in contacting me then please contact SEO consultant.
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