Viral marketing works in any sector, I mentioned earlier on that Viral marketing has 2 uses. One is of course to earn, the 2nd less known one is to GET LINKS. Correctly selecting a trending topic, which is not yet saturated is definitely the key.
Say you manage a fashion site, don't worry about giving out the ultimate code, concern yourself with giving a code and making it seem as it is going to be limited and gets you GREAT financial savings (wherever possible get an exclusive code, because then even if it get released elsewhere you will get the credit)
When United States of America was doing the presidential candidates issue I did a test experiment. I created two "sniper sites" one was for very first female USA president (something like that), the other for very first US black president. Stuck biographical type of content on there, put in an e mail capture form there. Made each site rank for about twenty five different terms, competition was non existent.
To do a Viral promoting for an affiliate site the key is to appear as a non affiliate site and should appear to offer value. Create and look for fabulous stories, look for what is the hot and trending issue. A great way for spotting trending ideas is twitter, but that will be on a new blog post I hope.
Being crude and obnoxious can easily help. I have now got one site that literally picks on one celebrity, and just destroys these people, their clothes comparing them to other celebs and also animals. This site ranks amazingly well for all sorts of terms for the celebrity. In turn I get lots of traffic organically and from other sites, and 90% of my links are totally natural.
I also get tons of hate mail. Which also gets released unique content is unique content after all. Most significantly I get lots and lots of links, naturally. That particular site has over 15K in facebook likes.
Pictures and also Videos are a very good viral marketing tools, a picture with a watermark links goes a long way to establishing your site. Videos if done properly are simply explosive, I have admit-tingly until very recently avoided doing videos as didn't have the setup for that, but now that I do There is one hopefully big viral campaign going live now.
The key to commence any affiliate based viral marketing campaign is to get your user base right as well as have an effective marketing plan. I would take two hundred highly motivated (good or bad) users over one thousand semi interested users each day. Highly motivated users will result in truly help bring your site to the fore.
I don't have a site on cycles, if I did I might have been all over tour de France. Developing several sites, some eulogizing certain riders, and others lambasting them some times even making a cross site argument to help distribute my users, as well as maximize my exposure. I would have picked up the celebrity gossip, the sleazy and the magical. I would have had one site that would have been about the reviews, giving it exposure and a serious following.
This sort of project for me would have taken 2 years, one year I would have developed the authority of the site get a few dedicated users (say three hundred or so) THEN next year I would have been rude, focusing on all the sleazy elements every mistake and that would have been my aim to get other bloggers talking about it. Therefore giving me links, which is a vital element of viral marketing.
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